Sweet Solution: Cumulus Digital C-Suite
Cumulus Media announces the nationwide launch of Cumulus Digital C-Suite, a comprehensive portfolio of digital marketing solutions. The Cumulus Digital C-Suite is a flexible local marketing solution, currently featuring digital solutions in three distinct areas that can be used in any combination to achieve a local advertiser’s digital marketing goal. Local businesses can now work with a single point of contact to create stand-alone radio or digital campaigns, or holistic multi-media strategies. The entire fleet of local Cumulus sellers will represent Cumulus Digital C-Suite to local businesses in 90 markets across the U.S.
“Cumulus is offering local marketers the formidable reach, frequency, and recall of radio combined with comprehensive custom digital marketing solutions that we know engage consumers,” said Mary Berner, President and CEO of Cumulus Media. “We spent the last year in market testing digital solutions with local advertisers and have pulled together the most effective products that delivered the best results. With C-Suite, our advertisers can now work with one partner to coordinate and optimize their campaign, messaging, and creative across multiple platforms.”
To help further its digital goals, Cumulus just hired digital pro Larry Linietsky as Vice President, Digital Operations and Business Development. Linietsky said, “We’re evolving our broadcast business to maximize digital and social in support of our local partners’ needs. Our plan is to vigilantly watch the ever evolving digital technology landscape for new products, innovations and opportunities for inclusion in the Cumulus Digital C-Suite.” Sound good? Hit up Larry at Larry.Linietsky@cumulus.com.
