WMG, Spotify Ink Podcast Pact
• Warner Music Group (WMG) and Spotify announced they have entered into a new partnership which will see the two companies develop a series of original podcasts built around WMG’s vast and diverse artists’ and songwriters’ catalogs featuring some of the biggest names in music. Fans will get to experience the stories behind some of the biggest hit songs and get an inside look at the work of their favorite artists and songwriters.
“The most impactful podcasts share with music the key component of storytelling and personal experience. In partnership with Warner Music Group, we look to develop stories leveraging their unique artists and catalog,” said Courtney Holt, VP Global Studios & Business, Spotify. “We look forward to helping them leverage the power of podcasting to forge a deeper connection with fans.”
Oana Ruxandra, EVP, Business Development and Chief Digital Officer, Warner Music Group, commented, “We’re excited to take this step forward with Spotify as we strengthen and deepen our existing partnership. Podcasts provide an opportunity to unlock value for artists and songwriters by delivering fresh and unique stories to music to fans across the globe. We look forward to working with Spotify to experiment and drive growth in podcasting.”
The news follows WMG’s recent launch of the BLK In America podcast by Topsify, which sees influential Black artists — like Rico Nasty, Chaka Khan, and Keedron Bryant — discussing what it means to be Black in America. Today, WMG produces various podcasts from across its network including Duran Duran’s WHOOOSH! curated and hosted by Simon Le Bon; the Prince official podcast in collaboration with his estate; Robert Plant‘s Digging Deep; the Good Ol Grateful Deadcast hosted by Rich Mahan and Jesse Jarnow; The Rhino Podcasts; Warner Chappell Music’s Final Sessions, a series chronicling the long and fascinating narrative behind the release of Losst and Founnd — the album of final recordings from the late Harry Nilsson;Grandson‘s XXWhy show interviewing other artists and activists; as well as cultural hit show Uproxx’s People’s Party hosted by Talib Kweli.
