Max Cares… & So Should You
• BCA Classic Hits XHPRS (105.7 MAX FM)/San Diego today launches “Max Cares — Taking Care of San Diego Together” — a media outreach program that brings one local charity a month to the forefront with the goal of educating the community about the organization and the work they do. The “Max Cares” initiative will inform listeners how they can become involved or volunteer with the organization, as well as how to tap into the charity’s resources if needed and how to donate or participate in their events or programs.
Max Cares kicks off today with Veterans Village of San Diego and will be supported by PetersenDean Home Improvement Contractor, with more participating charitable organizations TBA.
President/Market Manager Mike Glickenhaus said, “We feel a very strong obligation to help support and give back to the San Diego community. The goal with our ‘Max Cares’ initiative is to help our audience learn more about the great work being done by numerous charitable organizations and how they may be able to get involved in those efforts. The work these organizations do and the people behind them is critical to so many San Diegans.” Max Cares will also be supported by Sports-Talk XEPRS-AM (The Mighty 1090) and XEPE-AM (ESPN 1700) as well as all BCA digital and social media platforms.
