KLOS Rocks $1.25 Mil For St. Jude
• Meruelo Media’s 95.5 KLOS/Los Angeles shattered its own existing Rock Radio fundraising record of over $1 million for St. Jude Children’s Research Hospital® by generating more than $1.25 million in just 26 hours last week during the 5th annual KLOS two-day St. Jude Rocks Radiothon.
Many KLOS artists supported the cause by posting messages on social media and calling into the station. Slash, The Offspring and Chris Daughtry donated autographed guitars, and SoCal favorites Dirty Honey stopped by to play live.
Meruelo Media President & CEO Otto Padron said, “Thank you #TeamKLOS for leading us to yet another record setting St. Jude Rocks’ love-a-thon. Their hard work shined a bright light on the fundamental goodness of our SoCal community. This is proof positive that Radio ‘Connects, Compels, Changes and Communicates’ unlike no other platform.” Haz Montana, Meruelo Media VP of Audio Brands, commented, “KLOS fans have heart, and we’ve got more than a million reasons to show you why. We’re pleased and grateful for everyone who decided to do their part in supporting St. Jude efforts to find a cure for childhood cancer.”
One highlight of the campaign was the high-stakes bet between The Heidi & Frank Show and KLOS PD Keith Cunningham — Cunningham would resign if the 2022 campaign surpassed $1.5 million! Cunningham noted, “On the heels of the Rams’ historic victory in the Super Bowl, Southern California has felt electric and the generous and loyal KLOS listeners stepped up big time this year to help the kids at St. Jude. The Heidi & Frank Show REALLY wanted me to resign as Program Director, and they helped us push the fundraising total to a height we didn’t think was possible in two days. Maybe they’ll get their wish next year?”
The two-day broadcast also featured participation by KLOS sister stations KPWR (Power 106), 93.5 KDAYand KLLI (Cali 93.9).
