ACM Lifting Lives®, Helping Humans
• ACM Lifting Lives® announced the creation of the ACM Lifting Lives® COVID-19 Response Fund to assist individuals working in the Country Music industry who are suffering a financial crisis as a result of the pandemic. iHeartMedia’s own Bobby Bones, an ACM® Radio Award-winning National On-Air Personality of the Year and a longtime ACM Lifting Lives supporter, will formally introduce the fund during ACM Presents: Our Country, this Sunday, April 5, from 8-10pm ET/PT & 7pm CT on CBS and CBS All Access.
“ACM Lifting Lives is proud to have a longstanding history of supporting individuals in the Country Music industry who need some assistance getting back on their feet during these unfortunate times, with the Diane Holcomb Emergency Relief Fund,” said Lyndsay Cruz, Executive Director of ACM Lifting Lives. “With this new ACM Lifting Lives COVID-19 Response Fund, we hope to help alleviate some of the burden our music community faces; including the musicians, bus drivers, tour crews, songwriters, the list goes on and on during these unprecedented times.”
The ACM Lifting Lives COVID-19 Response Fund will begin with an initial endowment of $250,000, with an additional matching fund against Academy of Country Music® partners, sponsors and third-party donors — including The Bobby Bones Show, FirstNet, Built with AT&T, and Amazon Music — of up to $250,000. This fund will be available to Country Music industry pros that demonstrate immediate financial needs due to COVID-19 and meet the outlined criteria. Those in need can apply for funds at ACMLiftingLives.org.
As previously announced, ACM Presents: Our Country will feature performances from Kelsea Ballerini, Dierks Bentley, Kane Brown & John Legend, Luke Bryan, Brandi Carlile, Eric Church, Luke Combs,Sheryl Crow, Florida Georgia Line, Lady Antebellum, Miranda Lambert, Little Big Town, Tim McGraw, Old Dominion, Brad Paisley & Darius Rucker, Thomas Rhett, Blake Shelton & Gwen Stefani, Shania Twain, Carrie Underwood, and Keith Urban. ACM® Presents: Our Country will also honor the late, legendary 10-time ACM Award® winner Kenny Rogers with tribute performances by Luke Bryan, Brad Paisley and Darius Rucker.
