Entercom Boston Launches Urban AC
Phil Zachary, VP/Market Manager of Entercom New England said, “The New 97.7 fills a massive void for an underserved market. Boston has a higher concentration of African-American consumers than San Francisco or Los Angeles, but no rated Urban signals. The prospect of reaching almost 8% of the population with one radio station in a Top-10 market is almost inconceivable in 2017.”
Malone said, “Urban AC is the most listened-to radio format among African-American consumers in Nielsen’s metered markets, so we expect the audience response to be emotional and immediate. Entercom has given us the research, the talent budget and the marketing resources to become an instant contender with Adults 25 to 54.” The New 97.7 is currently rolling though an exciting new concept called “10,000 songs in a row” as Malone focuses on hiring a local air staff.