Formats & Whatnot
We are told that the flip brings Alternative Rock to 2/3 of Louisiana’s total population, and comes in response to the increasing demand for Alterative Rock in the Gulf South among men and women equally, primarily among those aged 18-44. Pat Galloway, RVP/Market Manager for Cumulus Media Baton Rouge-New Orleans-Columbus-Starkville-Lafayette, LA said, “WRKN stands tall at 100,000 watts and 2,000 feet, twice as big as any radio station in New Orleans or Baton Rouge. All that power and coverage establishes ALT 92.3 as the exclusive Alternative Rock station in New Orleans, Baton Rouge, Hammond, the Northshore, and much of the Gulf South. And our passionate NASH Country listeners in the New Orleans metro area and the Northshore will still be able to get their favorite Country music and programming on 106.1 at NASH FM 106.1. We believe this signal flip will effectively meet growing listener demand and will better serve the needs of our communities and advertisers to maximize our position in these evolving communities and marketplaces.”
OM/PD DJ Stout remarked, “I’m really excited to launch 94.7 Smoke. I grew up in Charlotte and know first-hand about Southern people and the fun lifestyle that 94.7 Smoke is all about.” 94.7 Smoke can also be heard on 103.7 WSOC HD2 and WKQC (K104.7) HD 3 and is available online at 947smoke.com.