Formats You’ll Flip Over

• There’s a new Sports-Talk station in the West Palm Beach market as iHeartMedia flipped WBZT-AM from News-Talk to the new Sports Radio 1230 The Zone, which will broadcast the NFL, the Miami Marlins, Florida Gators basketball and the 2018 Winter Olympics along with college football, the NCAA Final Four and March Madness.

The station will also feature Defo In The Morning, hosted by Jeff Deforest, Mike “Lubie” Lubitz and The Greek, along with The Jim Rome Show, Tiki & Tierney and others. “We are excited that Sports Radio 1230 The Zone will be the Palm Beaches’ new home for all things sports,” said Brian Mudd, PD of Sports Radio 1230 The Zone. “Our all-star lineup featuring South Florida’s own Defo in the Morning, The Greek and Jim Rome will bring the biggest games, the best sports conversation and sports updates you need to know.”

• Cumulus Media brought a new Top 40 station to Columbus-Starkville, MS yesterday as WNMQ, formerly 103.1 The Team, dropped its simulcast of CBS Sports Radio and flipped to Q103.1 FM, “The Golden Triangle’s Hit Music.” CBS Sports Radio remains on sister WSSO-AM. In other news, Q103.1 launched with 5,000 songs, commercial-free, and the syndicated The Bert Show debuts in mornings on August 14.

VP/Market Manager Pat Galloway said, “The Columbus-Starkville area is home to the Mississippi Bulldogs, and it’s only right that this community and the students of Mississippi State University have a Top 40 radio station playing the music they love so much. Millennials and Gen-Z represent nearly half of the population here, and now they have their own station in the Golden Triangle. Q103.1 will fill a void in the market and will be an incredible addition to Columbus-Starkville radio!” Chris Stryker, Director of Operations & Programming for Columbus-Starkville, added, “We are very excited to bring hit music to the Golden Triangle airwaves and to give our listeners something new and fun.”