Hot 100 Blows Up In ‘BloNo’
In announcing the rebrand, VP/GM Danielle Outlaw said, “Hot 100 is the only station designed specifically for the 18-34-year-old audience in Bloomington-Normal — the music, the connection, the interactivity, the engagement and the beat. Bloomington-Normal was ready for Hot 100 and we’re thrilled by the reaction. The future has arrived — it’s Hot 100, ‘The Beat of BloNo.'”
VP of Operations Mike Shamus added, “It became obvious to us there was a music format being underserved in Bloomington-Normal. Rhythmic Top 40 dominates in downloads and streaming services — this is what the listeners were having to go out and find… Now it’s here. Hot 100 is‘The Beat of BloNo.'”