New Orleans Radio Forecast: Hot

New Orleans is now the home of a new Urban AC station, as Entercom officially launched WWWL (Hot 103.7 FM), playing R&B hits from the ’90s, the 2000s and today. The new station is consulted by veteran Urban programmer Jay Dixon and is under the command of Tom “Jammer” Naylor, who also programs Top 40 sister WEZB (B97). FYI: the Entercom NOLA cluster also includes News/Talk WWL (870AM/105.3FM), AC WLMG (Magic 101.9) and Classic Rock WKBU (Bayou 95.7).

Hot 103.7 quietly launched last month on 250-watt FM translator W279DF, and is now up to speed and ready for its close-up with a live and local morning show — Big Abe In The Morning, hosted by market vet Abraham “Big Abe” Johnson. Signing on as APD/MD and afternoon drive is Terrence Burton, a.k.a. Terry Bello, host of the nationally syndicated Soul Lounge.

Chris Claus, VP/Market Manager of Entercom New Orleans remarked, “We are focused on delivering the content and music that we know listeners in New Orleans are looking for. The combination of well-known and live local talent and the R&B hits that fans want to hear on 103.7 FM is a magical one that has not been on the dial in New Orleans.”