Power 106 Now Rolling Louder
“This is a Hip Hop ‘perfect storm,'” said Otto Padron, President of Meruelo Media. “Combining these premiere Hip Hop brands will deliver global superstars in an unmatched festival experience right in the epicenter of the entertainment capital of the world — Los Angeles!” He added, “Rolling Loud is the No. 1 Hip Hop festival in the nation and Power 106 is the No. 1 Hip Hop tastemaker… this December will be legendary!”
Jimmy Steal, VP of Programming for Meruelo Media, added, “This partnership provides a solution to achieve a sustainable competitive advantage in the marketplace. We are very excited about working with the Rolling Loud team.” Matt Zingler, Rolling Loud‘s co-founder, added, “Rolling Loud is happy to join forces with Power 106 as our official radio and sponsorship partner for Rolling Loud Southern California.” Rolling Loud Southern California will announce its line-up and dates shortly.