Power 106 Now Rolling Louder

• Meruelo Media’s KPWR (Power 106)/Los Angeles and the Rolling Loud Hip Hop music festival announced a strategic partnership for the Rolling Loud Southern California Festival to be held at the new Banc of California Stadium at Exposition Park in Los Angeles. As part of this partnership, Power 106’s annual Cali Christmas show will be incorporated into the Rolling Loud Music Festival, with the Power 106 stage showcased on Christmas Tree Lane. Power 106 will also promote and lead sponsor activation for the 2nd annual Rolling Loud Southern California Festival, which is expected to attract over 40,000 attendees per day.

“This is a Hip Hop ‘perfect storm,'” said Otto Padron, President of Meruelo Media. “Combining these premiere Hip Hop brands will deliver global superstars in an unmatched festival experience right in the epicenter of the entertainment capital of the world — Los Angeles!” He added, “Rolling Loud is the No. 1 Hip Hop festival in the nation and Power 106 is the No. 1 Hip Hop tastemaker… this December will be legendary!”

Jimmy Steal, VP of Programming for Meruelo Media, added, “This partnership provides a solution to achieve a sustainable competitive advantage in the marketplace.  We are very excited about working with the Rolling Loud team.” Matt Zingler, Rolling Loud‘s co-founder, added, “Rolling Loud is happy to join forces with Power 106 as our official radio and sponsorship partner for Rolling Loud Southern California.” Rolling Loud Southern California will announce its line-up and dates shortly.