The Best Kind Of Radio
• Alpha Media Top 40 KBFF (Live 95.5)/Portland, OR has joined forces with KATU-TVand Northwest Honda Dealers in a effort to positively affect youth mental health in the community through the “Kind is Better” campaign, which is designed to “create visibility surrounding issues of youth mental health, and invites and encourages real conversations to better understand the mental, emotional, and physical challenges children face in our community.” Research has shown that being kind — especially as it pertains to youth — can make a difference. As such, the goals of the campaign are to start a movement and create change to encourage kindness.
“We will be asking local youth to help us understand their issues and to offer solutions that can start this change at every level, including homes, schools and workplaces,” said Richard Lennard, President of Northwest Honda Dealers. “Empowering youth is a start. Additionally, we will collectively use our voices for good in our communities to support this change.”
KATU GM Robert Truman says he plans to make this campaign a major focus of the station. “Throughout the campaign, we will be asking the youth for ideas that can be integrated into schools and offering investments to the winners to make their ideas come to life,” he said, adding, “This is just the beginning. This will be a multiple year commitment to follow through and create action.”
Alpha Media VP of Sales Amy Leimbach stated, “By taking a stand with messages of kindness, we endeavor to make an impact on the health and well-being of the communities we serve. We believe each act of kindness leads to another, and with support from compassionate individuals and organizations, we will collectively create a movement to build a kinder community, one kind act after another. What will you do to join us?” For more information, please visit KindisBetter.org.
