30 Trips Around The Sun For Planetary Group

• College and Non-Comm radio promotion, marketing and showcase company Planetary Group is celebrating its 30th year with a slate of fresh wins and a look back over its history of helping artists find their true fans.

Reflecting on its illustrious three-decade-long history, Planetary Founder Adam Lewis (pictured) credits the people behind the boards at college radio stations for the survival and recent resurgence of the format.

“You won’t find anyone as passionate for introducing people to new bands as you’ll find among college radio DJs,” he said. “College radio was how we introduced Chappell Roan to the market. And Soccer Mommy. And Portugal. The Man. And Passion Pit. And Courtney Barnett. And Bon Iver. These artists started their fanbases with college radio.”

Lewis added, “In the age of the algorithm, the college radio DJ has become the irreplicable human curator of quality material. Planetary Group is honored to enter its third decade as the bridge between these powerful tastemakers and the artists we support.”