A Bigger Better Noise
• Better Noise Music President Dan Waite, CEO Allen Kovac, and COO Steve Kline jointly welcome Renaud Doucet as Managing Director, Europe, Samantha Gable as Sr. Director, Digital, and Paul Cormack as Managing Director, Canada, ahead of the label’s plans for a busy 2022 release schedule.
The Paris-based Doucet (left) segues from Spotify, where he was Head of Metal. Before that he worked for Deezer as Head of Rock and Metal. Doucet will now work closely with Henry Tongue, Sr. Director of International Streaming Strategy. Gable (center) joins Better Noise following 10+ years at RED and The Orchard, most recently as Sr. Director, Product & Label Management. She will play a key role in the label’s digital marketing and social media efforts, working closely with VP of Marketing Sean Maxson.
The Toronto-based Cormack (right) brings 20+ years of entertainment marketing experience to Better Noise, thanks to prior leadership roles at Universal Music, DHX Television and most recently as President of Sparkwheel Marketing and Strategy. Cormack will oversee Better Noise’s activities through streaming, radio, press and marketing, working closely with Kline and Jackie Kajzer, SVP/Head of Promotion.
Waite and Kovac also announced a series of key promotions, including Victor Lang as General Manager, GSA and Lexie Viklund as A&R Director. Waite said, “Better Noise Music continues to expand internationally, providing deeper opportunities for streaming, marketing, promotion and sales for our acts. Our new hires of Paul Cormack, Renaud Doucet and the promotion of Victor Lang will complement our international expansion which has recently seen Tim McLean Smith join as MD Australia and New Zealand, Joe McFaddenoverseeing LatAM, Claudia Mancino overseeing promotions for UK & Europe, and Henry Tongue’s promotion to Sr. Director of International Streaming Strategy.”
Kline added, “These new hires and promotions come at an exciting time for Better Noise as we hit the 4 billion stream milestone this year. We’re pleased to have an all-star team onboard as we look ahead to priority projects from Five Finger Death Punch, The Hu, Nothing More and AWOLNATION, as well as label debut albums from developing artists Tempt, Eva Under Fire and Classless Act.”
