A2IM Executive Action
• The American Association of Independent Music (A2IM) announced the hire of Grey Gordon as its new Communications & Digital Marketing Manager. The organization also promotes from within — Membership Director Chirag Patel is upped to Sr. Director, Membership, and Emmaline McCourt is elevated from Membership Manager to Membership Director.
Commenting on Gordon’s hire, Richard James Burgess, President & CEO of A2IM, said, “Grey brings a dynamic blend of creativity, experience, and a deep understanding of the independent music community. Her passion for storytelling and strategic communication will play a vital role in amplifying the voices of our members and advancing A2IM’s mission. We look forward to the energy and innovation she will bring to our organization.”
Gordon has over a decade of experience in the independent music industry, specializing in branding, creative marketing, and digital strategy. She previously served as Creative Director + Digital Director for Brooklyn Basement as well as manager to indie pop duo Oshima Brothers. She started her professional life interning at Asthmatic Kitty Records.
“I’m so excited and honored to be joining the A2IM team,” said Gordon. “Independent music has always played a meaningful role in my life, and I look forward to helping expand the visibility of our members and community.”
Since joining A2IM, Patel has played a pivotal role in expanding the association’s network of over 800 independent music companies, fostering meaningful B2B connections, and developing strategic initiatives to strengthen the independent music sector. With experience spanning both India and the United States, Patel brings a global perspective to A2IM’s mission.
As the Director of Membership for A2IM, McCourt will continue onboarding and working with the association’s diverse group of label members. She also represents A2IM at conferences throughout the world, speaking on panels and hosting presentations to share the organization’s mission. And in summer 2024, she took over the mentorship program, which has served 700+ music industry professionals since its inception. McCourt previously worked at Qobuz, Mute, Beggars Group, Forced Exposure, and Boston College’s WZBC.
Your best wishes can be shared with Gordon at grey@a2im.org; reach out to Patel at chirag@a2im.org, and contact McCourt at emmaline@a2im.org.
