Anderson Named VP/Promo @ S-Curve
• S-Curve Records has announced the appointment of promo pro Lori Anderson to the newly created position of VP of Promotion. Based in Los Angeles, Anderson will be responsible for the promotion and marketing for S-Curve’s roster of artists, including acclaimed multi-platinum pop singer and songwriter Andy Grammer, indie pop band AJR, R&B/soul legends The O’Jays, Tony and Grammy award-winning Leslie Odom Jr., pop singer-songwriter Michael Blume, rock band We The Kings, newcomers Bay Ledges and Hailey Knox, and the recently signed Neyla Pekarek (formerly of The Lumineers). Anderson will report directly to Steve Greenberg, President of S-Curve Records.
Prior to joining S-Curve, Anderson led her own consultancy firm, overseeing radio promotion campaigns with a client base of record companies, artist managers, music publishers and a variety of artists including Weezer, Passenger, Rachel Platten, O.A.R. and the aforementioned Andy Grammer, among others.
Anderson brings with her more than 20 years of experience designing and implementing high-impact marketing and radio promotion strategies. She notably spent over a decade as SVP of Promotion at Wind-up Records, where she developed the label’s regional promotion staff and helped engineer the return of rock music on pop radio during an unprecedented run of success with Evanescence and Creed. Anderson began her career at A&M Records where she held various posts, ranging from Regional Promotion Manager to Vice President of Pop Promotion during a 10+ year run.
