Ascend Music Reveals Inaugural Signing
• Last week we shared the news of the launch of Ascend Music, a new imprint created in partnership with Big Machine Label Group and veteran music industry executive Joel Klaiman, Founder & CEO of ASCEND4M, with a mission to specialize in breaking and amplifying cross-genre talent.
Ascend Music wasted no time in announcing its first signing: Americana Rock duo, Marfa. Comprised of Bryce Menchaca and Kellen Wall, Marfa has garnered attention for their head-turning harmonies and raw, rootsy sound.
“Marfa is the first of many groundbreaking artists set to come from Ascend Music,” said Scott Borchetta, Founder, Chairman & CEO of Big Machine Label Group. “This was a ‘one-listen, one-meeting, and we have to do this’ moment. These guys are going to blow people away with their musicality and vibe.”
Klaiman remarked, “From the moment I first heard Marfa — the songs, the writing, the depth of their musicianship, and the harmony of Bryce and Kellen’s voices — I knew they were something special. Their sound is both timeless and unmistakably of the moment. I’m thrilled to have them as the first signing to our new venture. They set the tone for the kind of talent, artistry, and authenticity we are building the label around.”
In a joint statement, Marfa’s Menchaca and Wall said, “We’re absolutely thrilled to be a part of something so special and to embark on a dream come true. Signing our first record deal with an all-star team of Ascend Music and Big Machine Label Group is something we’re really proud of.”
In conjunction with their signing, Marfa released a brand-new track, “Little Miss Two Time,” which is available to stream HERE.
Sitting, (l-r): Big Machine Label Group’s Scott Borchetta, Marfa’s Bryce Menchaca & Kellen Wall, and Ascend4M’s Joel Klaiman. Standing, (l-r): BMLG’s Allison Jones, and Ascend4M’s Ryan Ramos. [Photo Credit: Nick Rau for Ascend Music]
