Atlantic Joins Forces With BuVision

• Atlantic Music Group has formed a partnership with music mogul Abou “Bu” Thiam that brings his BuVision label under the Atlantic umbrella.

Under the terms of this new deal, BuVision artist projects will now be marketed and released through Atlantic.

“Bu’s commitment to signing cutting edge artists and supporting their development is core to our values at Atlantic,” said Elliot Grainge, CEO of Atlantic Music Group. “Bu has a unique vision and a track record of both signing and developing newcomers as well as guiding the careers of some of the biggest artists in our business. We are thrilled to welcome him into the Atlantic family.”

After a long career of working with such artists as Akon, T-Pain, Jeremih, Lady Gaga, Rihanna, Kanye West, Jay-Z and Chris Brown, and holding pivotal positions at Def Jam and Columbia Records, Bu founded BuVision in 2018. The inspiration for the label was to build a haven for artists, backing them with the very best expert teams, and fostering the environment to help them reach their full creative potential.

Thiam commented, “Elliot has assembled the kind of forward-thinking team that is critical to helping artists succeed in today’s landscape; his team is the best in the business. We have a strong slate of BuVision artist releases planned for 2025, starting with 4Batz and Sailorr. We can’t wait to get started.”