AWAL Names Kirell VP, Catalog Marketing
AWAL CEO Lonny Olinick said, “The AWAL business has been built from the ground up to serve the unique needs of the evolving marketplace while challenging the status quo. As we continue to grow, we are applying that philosophy to supporting our partner’s catalogs by investing in the expertise to evolve traditional catalog marketing. With the addition of Jennifer, we will build a contemporary, global approach to marketing artists’ full bodies of work at different moments throughout their entire career cycle. Her passion for storytelling, commitment to progressive marketing and understanding of fan behavior will be a tremendous asset to the AWAL team and our artists.”
Kirell remarked, “We’re at an exciting time when streaming has blurred the lines between traditional ‘frontline’ and ‘catalog’ marketing tactics. I’m honored to join the team at AWAL as we serve our artists with a future-focused approach to catalog (re)discovery that combines dynamic storytelling with data-informed strategy and prioritizes building lasting connections with fans. I’m incredibly grateful to Lonny and Ron for the opportunity to join the AWAL family and our diverse universe of artists.”