Big & Loud Now Bigger, Louder
The Big Loud Records family just brought another key player into its growing team with the hire of Patch Culbertson in the newly created role of VP of A&R. Culbertson (left) transitions to Big Loud after eight years with Republic Records in New York, most recently as Director of A&R. His extensive track record includes the signing and development of multi-platinum artists like Aminé, SoMo, Florida Georgia Line (via Republic Nashville) and The Naked & Famous. He has also overseen releases from Colbie Caillat, Mat Kearney and The Lonely Island, among others, as well movie soundtracks like Ted and Snow White & the Huntsman. In addition to his role as an A&R ace, Culbertson has also developed new research strategies for sourcing talent in the digital era — exactly the kind of outside-the-box thinking Big Loud was created to harness.
Culbertson reports to both label President Clay Hunnicutt and company Partner Seth England. Hunnicutt remarked, “Patch’s intuition, ability and analytics are second to none. He has proven that in every organization he’s worked in, and in the roster of talent he has discovered and helped make into stars. He is a game changer, and he is exactly the kind of team member we wanted to work with when we started Big Loud two years ago. Patch is a key person we’ve wanted for a long time to continue our evolution.”
Culbertson said, “I’ve had the pleasure of knowing Craig, Seth, Chief, Joey, Clay and the Big Loud team for the better part of a decade. I couldn’t be more excited to join such an innovative, dedicated, and forward-thinking group of people as they continue to change the game in the music industry.” Culbertson can be reached in his new digs at patch@bigloud.com.
