Big Machine Boosts Comms Team
• Big Machine Label Group announced some enhancements in its Communications department, including the advancement of Rachel Wendler to Senior Manager, Communications and Shelby Paul to Manager, Communications as well as the addition of Macy Rivet as Manager, Communications.
Led by SVP of Communications Jake Basden, BMLG’s comms team oversees talent and corporate media relations for Big Machine Records, The Valory Music Co., BMLG Records, Big Machine/John Varvatos Records and Big Machine Music publishing, working with superstar acts like Florida Georgia Line, Thomas Rhett, Lady A and Brantley Gilbert, and helping to launch Brett Young, Carly Pearce, Midland and Riley Green. They have twice been acknowledged by PRWeek as one of the top “In-House PR Teams,” putting them alongside such companies and organizations as Proctor & Gamble, the U.S. Olympic Committee and NASCAR.
Wendler (left) joined BMLG in 2018 and previously spent seven years as a publicist at Kovert Creative and PMK*BNC in Los Angeles. A graduate of Central Michigan University, Paul (center) joined BMLG in 2015, after working in Los Angeles with the Academy of Country Music on PR/marketing for the 50th annual ACM Awards show. Rivet (right) relocates to Nashville from L.A. where she worked as a publicist for numerous celebrities at ImPRint PR and BWR.
Basden remarked, “This team’s ability to pivot and adapt to changing media trends is second to none. They have the utmost respect for the media and understand the importance of helping artists create a long-term vision. These promotions are well deserved and the addition of Macy to our team instantly bolsters our celebrity media capabilities.” [Wendler and Paul photos: Robby Klein]
