Biggane Move For UMG

• Last week’s rumor magically morphs into this week’s reality, as Universal Music Group (UMG) announced that Mike Biggane is indeed joining the company as Executive Vice President of Music Strategies and Tactics, effective September 13. In this newly created role, Biggane will work across UMG’s labels and territories as an accelerator for artists’ careers and to maximize the opportunities for new music releases.

Biggane, who most recently served as Spotify’s Global Head of Curation, will work closely with UMG’s industry-leading data analytics, marketing, creative and insights teams to advance the success of the company’s global artist releases. Biggane will be based in UMG’s headquarters in Santa Monica and report to the UMG Chairman & CEO Sir Lucian Grainge, who said, “Mike brings the skills and vision that will help accelerate our artists’ careers. I’m so pleased to welcome him to UMG, where he is joining a future-focused team that is providing artists around the world with new opportunities for enduring global success.”

Biggane commented, “I’m so excited to work with the incredible amount of talent that resides within Universal Music. I’ve been watching as a fan from afar as many of my favorite artists and songs have come from the UMG family and become international success stories. I can’t wait to do my part and contribute to the world-class legacy that has made UMG the most desired destination for artists, while continuing to set the tone as the biggest music company in the world.”

Biggane joined Spotify in 2014, rising to Global Head of Curation Strategy. At Spotify, Biggane developed and helped build New Music Fridays and Today’s Top Hits into two of service’s biggest playlists and led a team responsible for creating the curation strategy for the company’s owned-and-operated global playlist ecosystem. Prior to Spotify, Biggane spent eight years with HitPredictor, serving as Director of Operations. [Photo Credit: Angela Peterman]