BMLG Ups Nixon, Adds Waters
• Big Machine Label Group, a subsidiary of HYBE America, proudly announces the appointment of Brooke Nixon as Director, Streaming. Nixon (left) most recently served as Southeast Director of Promotion & Marketing for BMLG’s The Valory Music Co. imprint. Stepping in to succeed Nixon at The Valory Music Co. is promo vet Chris Waters (right), who will promote the imprint’s highly acclaimed rosterwhich includes Thomas Rhett, Justin Moore, Brantley Gilbert, Sheryl Crow, Conner Smith, Tiera Kennedy, Kidd G and more.
“It’s an honor to work with Brooke Nixon and see her growth over the years, and I’m excited for her next chapter as she steps into the streaming world,” said George Briner, President of The Valory Music Co. “We’re also fortunate to have a veteran promo assassin like Chris Waters jump right in so we do not miss a step in delivering the hits to Country radio.”
Nixon joined BMLG in 2015, initially serving as Dot Records’ Promotion Coordinator before moving over to The Valory Music Co. in 2016. Over the course of her seven-year tenure, Nixon has been a key player in 25 BMLG No. 1 hits, including 14 of Thomas Rhett’s 20 career chart-toppers. “The opportunity to grow and learn in this new role has my excitement at an all-time high,” said Nixon. “Though saying goodbye to radio promotion is bittersweet, I will forever be grateful for the experience, memories and friendships I’ve created. Thank you to Scott Borchetta, George Briner and The Valory Music Co. and Big Machine Label Group teams for your continued confidence and support. I can’t wait to bring the fire and passion I have for music into the streaming world!”
Waters most recently served as Director of Promotions at Pearl Records with Garth Brooks. He also brings extensive radio and record promotion expertise from earlier stints with Show Dog Nashville, Warner Music Group, Sony Music Entertainment, and Cumulus Media’s WSM/Nashville. Waters remarked, “I’m beyond excited and grateful to be part of this team and amplify the The Valory Music Co. roster. Let’s get it done!”
Brooke Nixon can be congratulated at brooke.nixon@bmlg.net, and Chris Waters can now be reached at chris.waters@valorymail.com.
