Borris Named SVPP For BMLG/Republic
• Promo vet Jon Borris has been named SVP of Promotion for the Big Machine Label Group artists under the groundbreaking strategic alliance between BMLG and Republic Records. Borris joins BMLG/Republic Records after 19 years with Sony Music Entertainment, most recently as head of Pop Promotion for Columbia Records.
Big Machine Label Group and Republic Records first joined forces in 2007, and their collective crossover efforts have propelled the careers of Taylor Swift, Florida Georgia Line, and many others.
Borris commented, “[BMLG President/CEO] Scott Borchetta‘s entrepreneurial spirit is infectious. I knew immediately that I wanted to work with him and the BMLG team to spread his unique vision for some of the industry’s top talent across multiple genres. In addition, I’ve watched from afar as Monte and Avery Lipman, Gary Spangler and the Republic Records team have done nothing short of extraordinary work on behalf of their artists and it is truly a thrill to now join the No. 1 Promotion team in the music industry!”
Borchetta commented, “Monte, Gary and I have been searching for just the right person to propel our Big Machine releases to the next level, and Jon is that person. Along with added focus on Taylor’s extraordinary Pop success, Jon will continue to build the crossover platform for Florida Georgia Line, Thomas Rhett and more talent coming out of our Nashville-based global headquarters.”
Borchetta added, “We have several pop artists coming off of our Toronto-based hit TV music show The Launch, and one of Jon’s first projects will be by Launch stars Elijah Woods x Jamie Fine. Their platinum single, ‘Ain’t Easy’ was a Top 5 Pop airplay hit, reached No. 1 all-genre on iTunes and is primed to break in the U.S.” Borris is based at Republic’s New York headquarters and can be contacted directly at 212-331-2695 and Jon.Borris@umusic.com.
