Columbia Creates SVP/Content Development
• Columbia Records has named Shahendra Ohneswere as Senior Vice President, Content Development. In this newly created position Shahendra will be working closely with all departments to create multi-platform content strategies across Columbia’s artist, label and creative brand partnerships.
The announcement was made by Joel Klaiman, EVP/GM of Columbia Records, to whom Shahendra reports. “Shahendra’s innovative track record of creating original assets makes him a great addition to the Columbia team,” Klaiman said. “He’ll help develop cutting-edge content to enhance fan-engagement and our artists’ exposure.”
Weighing in on his new opportunity, Shahendra commented, “I’m honored to take on this new venture at Columbia Records. Ron Perry and Joel Klaiman are shepherding an exciting new era at the label. I look forward to working with the team to develop content that can move the culture and inspire fans to immerse themselves in experiences fostered by the Columbia artists they love.”
Shahendra joined Roc Nation in 2010 as Managing Editor of Life + Times and in 2014 was upped to Vice President, Creative Marketing for the company. During his tenure, he was responsible for the launch and curation of Jay-Z’s innovative Life + Times brand in addition to being one of the producers of the Made In America music and culture festival, among other projects. From 2007 to 2009 Shahendra was Sr. Editor of Giant magazine. His first job in the entertainment/lifestyle realm was as Marketing Manager for Marc Ecko Enterprises.
