Marketing Cost Totally Worth It
• Sony Music Nashville has promoted Liz Cost to Associate Director, Marketing, Sony Music Nashville. Ms. Cost is now responsible for the strategy, development and execution of marketing plans for her portion of the label group’s roster. John Zarling, EVP of Marketing and New Business, commented, “Liz’s passion, energy and dedication to establishing a stellar relationship with her roster of artists and their teams over the past 18 months at Sony has delivered wonderful results and proven her ability to find compelling ways to reach the market.” He added, “I am thrilled to recognize Liz with the promotion.”
Ms. Cost is a native of Syracuse, NY and a graduate of Hobart and William Smith College who began her career at Arnold Worldwide advertising agency in Boston in 2007. Two years later she moved to Nashville and worked for the Ryman Auditorium, Bigger Picture, Digsin/Digmark and SESAC before joining the Sony Music Nashville marketing department as a Manager in January 2017.
“Saying ‘dream team’ is an understatement when describing the people at Sony Music Nashville,” said Cost. “I’m honored to work under the leadership of Randy Goodman and John Zarling, and alongside my colleagues who are tireless, strategic and innovative. I’m appreciative of this promotion and look forward to continuing to pave new roads for our incredible artist roster in this ever-changing landscape.” Cost can be congratulated at liz.cost@sonymusic.com.
