Doug Morris Launching New Label
While some reports claim Morris’ new label is part of an unspecified partnership with Apple, a source close to the situation told Variety that those rumors are untrue. Reps for Morris, Bartels, Sony and Apple did not immediately respond to Variety‘s requests for comment.
Morris’ pending exit from Sony completes a lengthy transition period that began back in mid-October 2016 when it was initially announced that then Columbia Records Chairman & CEO Rob Stringer would assume the role of Morris’ successor as CEO of Sony Music Entertainment, which officially happened in April 2017.