EVP Elevation For Def Jam’s Natina Nimene

• Natina Nimene has been promoted to Executive Vice President, Promotion & Artist Relations for Def Jam Recordings. In her ongoing role, Nimene will continue to lead the strategy, execution and management of Def Jam’s promotion campaigns, its roster of artists, and its staff. In carrying out her duties at the label, while continuing be a special liaison for core Def Jam artists including Ye, Pusha T, Teyana Taylor, 2 Chainz, Jeezy, YG and developing acts Muni Long, Coco Jones, Fredo Bang and Danileigh.

In making the announcement of Nimene’s elevation, Def Jam Recordings’ Chairman & CEO Tunji Balogun said, “Natina is a gifted, one-of-a-kind executive who has a rare, innate talent for connecting with artists in a meaningful way and executing their plans with care, passion and razor-sharp focus and expertise. Her huge impact on our label, staff and records is felt every day. More than that, she acts as an all-important emissary and beacon to our industry and culture at large. I’m beyond excited to congratulate Natina on this well-deserved promotion and look forward to the many wins we will achieve together.”

Nimene remarked, “I’ve been honored to work at this legendary label for over ten years, but never have I felt such optimism and belief if its leadership than at this moment. Tunji’s talent and creative instincts — as well as his well-earned reputation for artist development — are unparalleled, and he has established himself as a passionate, thoughtful and inspiring leader. I’m excited to lend my energy, experience and drive to this incredible journey.”

Nimene this year celebrates ten years at Def Jam.  She has served as Senior Vice President, Urban Promotion, since 2019. The following year, she added Artist Relations to her portfolio, managing talent opportunities across a broad spectrum of media, including radio, podcasts, community and philanthropic endeavors, and networks like BET, MTV, Revolt and Fuse.