‘How I Wrote This Song’ Returns
• BMI (Broadcast Music Inc), Beasley Media Group and Xperi’s HD Radio Technology announced the launch of the third season of BMI’s signature series, How I Wrote That Song®, featuring acclaimed songwriters from Country and Rock/Pop. Each episode of the six-part series will give listeners an insider’s look into the creative process of writing and producing hit songs and the stories behind them. Ann Wilson of Heart is featured on the season premiere which launched on Tuesday, April 18. A new episode will air every two weeks on Beasley Country and/or Rock stations, depending on genre, with the video component posted at bbgi.com. Ann Wilson’s interview is posted here.
“BMI is thrilled to announce a stellar lineup for Season 3 of How I Wrote That Song®,” said Mason Hunter, BMI AVP, Creative, Nashville. “It’s such a great way to highlight the vast talent that BMI has the pleasure to represent, and it gives our songwriters a way to connect with fans as they tell the stories behind their biggest hits. Thanks to our wonderful longstanding partners at Xperi’s HD Radio Technology and Beasley Media Group for pushing this compelling content out to their listeners.”
Beasley Chief Content Officer Justin Chase noted, “After two consecutive, highly successful campaigns with our partners at BMI and Xperi/HD Radio, we are excited to bring back How I Wrote That Song® to celebrate some of the biggest hit songwriters heard on our radio brands. Our listeners and digital audience love to hear the story behind their favorite songs!” Xperi SVP/Radio, Joe D’Angelo added, “The How I Wrote That Song®series has been a great success, and Xperi is excited to continue working with BMI and Beasley Media Group to highlight the songwriters who create the songs we know and love.”
Additional award-winning music creators included in the series include Jon Pardi (May 2), Lzzy Hale (May 16), Tyler Hubbard (May 30), Luke Spiller of The Struts (June 13) and Clint Black (June 27).