iHeartLand Gates Swing Open
• iHeartMedia has increased its presence in the metaverse with the official opening of iHeartLand on Roblox, described as a “one-of-a-kind place where gaming, live events, never-ending entertainment, music and the most popular talent converge to offer fans a premiere interactive experience.” Users on Roblox will become music tycoons by collecting sound energy throughout iHeartLand to power their own customized music studio as well as unlock upgrades, fan experiences and rewards. Users can also visit different branded spaces like the State Farm Neighborhood featuring Jake from State Farm and Intel House of Wonder to engage with other avatars, play games and more.
“We’re always looking for more ways to connect with our audience and provide the kind of unique experiences only iHeartMedia can offer, and we’re thrilled to expand our footprint in the metaverse by opening iHeartLand on Roblox,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group. “Our scale and reach across all forms of entertainment give iHeart an elite position to bring the hottest artists, freshest music and biggest podcasts to Roblox. iHeartLand on Roblox is set to blow all expectations away.”
To celebrate its launch on Roblox, iHeartLand’s State Farm Park will host a video performance from multi-platinum singer, songwriter, producer and multi-instrumentalist Lauv tomorrow, Sept. 16 at 7pm ET. Lauv will perform songs from his new album All 4 Nothing, and fans can walk the red carpet and take selfies with his NPC (non-player character). The kickoff concert will be followed by an album release party with Charlie Puthon Oct. 7, where new music will be performed for the first time in celebration of his upcoming album CHARLIE. State Farm Park, the epicenter of iHeartLand, will host a total of 20 events in the next year. In addition to Lauv and Charlie Puth, “The Trap Nerds” will join the lineup for a special podcast event later this year.
“I’m so excited to be the first artist to perform at iHeartLand’s State Farm Park on Roblox and can’t wait to share this unique experience with my fans,” said Lauv. “It’s my first concert in the metaverse so hope you all enjoy it as much as I did performing.”
