Island Names SVP/Brand Partnerships
• Christine Kauffman has been appointed Senior Vice President, Brand Partnerships at Island Records. Based in New York, Ms. Kauffman will report to Eric Wong, Island’s Chief Operating Officer.
In making the announcement, Island President Darcus Beese said, “The fast-paced and competitive field of strategic brand marketing has become an important focus of the music industry during the past decade. With Christine’s wide-ranging areas of specialization, it’s crystal clear to me that she is the perfect executive to bring Island’s Brand Partnerships operation to the forefront of our industry.”
Kauffman most recently served as Sr. Account Executive, Integrated Brand Partnerships for iHeartMedia. Before that she was an advertising executive at Bloomberg, Condé Nast’s WIRED, The Daily Beast and InStyle. She began her music industry career in marketing and sales positions at EMI Music, Universal Music Group and DreamWorks Records.
“We are thrilled that Christine Kauffman is taking over the Brand Partnership reins at Island,” said Wong. “Her track record at iHeartMedia, Bloomberg and Condé Nast place her in the upper echelon of savvy business developers, with a wealth of experience across global media platforms that will serve us all admirably as she begins her new role at Island.”
Kauffman commented, “I’m excited to join Island at this pivotal moment, when there is such a tremendous opportunity to create significant brand opportunities for our artists. I’m fortunate to have Darcus and Eric in my corner as mentors. It’s a privilege to join Island’s incredibly talented senior management team and the most dedicated staff in the entire music business.” [Photo credit: Meredith Truax]
