Joest Named EVP of BMG

• BMG has promoted Patrick Joest to Executive Vice President, Global Partnerships & Synch. He is based at BMG’s head office in Berlin, Germany. In his newly expanded role, Joest will report directly to CEO Hartwig Masuch and oversee BMG’s B2B content partnerships, developing strategic relationships with digital and brand partners and establishing an internationally cohesive team that covers the company’s digital sales and marketing, social media management and content capabilities.

Joest joined BMG in 2009 as Director, Licensing & Marketing International, shortly after the company’s launch in October 2008. He has served as Global EVP, International Licensing & Marketing since 2014.

Masuch remarked, “This is a significant new appointment to help BMG’s artist and songwriter clients secure the best commercial advantage from our relationships with digital and brand partners. Since the earliest days of BMG, Patrick Joest has proven himself an astute and results-oriented executive, helping create arguably the most innovative approach to synch in the world. We congratulate him on this significant broadening of his responsibilities.”

Joest commented, “I’m excited and honored to be given the opportunity to support our artist clients and our dynamic recorded business in working with digital and brand partners, and bringing together our digital teams to deliver the global service that artists expect from a modern music company.”