Keith Rothschild Joins RCA As SVP/Promo

• Promo veteran Keith Rothschild has joined RCA Records as Senior Vice President, Promotion.

In his new role Rothschild will working alongside fellow promo pros Jeff Rizzo, Joe Daddio, Pam Kaye and Mike Boccuzzi to form a newly realigned team that will now focus on both the Top 40 and Hot AC formats to reflect the current radio landscape where the formats have become inseparable.

Rothschild spent the past seven years with Def Jam Recordings as SVP of Promotion. Before that he was at Warner Bros. Records for 16 years, the majority of that time which was spent in Promotion as well.

Rothschild will be based at the label’s New York headquarters and report directly to RCA co-President, Joe Riccitelli.