KMM Sports Combines Masters, Borchetta, Logan
• KMM Sports, headed by veteran pro sports agent Kelli Masters, announces a strategic partnership with Borchetta Entertainment Group (BEG), the multi-platform entertainment company recently launched by Scott Borchetta, founder of Big Machine Records, and Erik Logan, former President of the Oprah Winfrey Network, former CEO of the World Surf League, and current CEO of Tony Robbins‘ Robbins Research International.
The partnership gives KMM Sports something no boutique agency has ever had: the brand-building infrastructure, media relationships, and business management capabilities of a world-class entertainment organization — while preserving the personal, relationship-driven representation that has defined KMM for two decades. KMM Sports will now offer athletes a fully integrated platform that spans every stage of their career: Contract Negotiation & Legal Representation • End-to-End Brand Management • Financial Advisory & Wealth Strategy • Media, Content & Digital Strategy • NIL & College-to-Pro Transition • Post-Career Transition & Life Planning. Pictured, below, (l-r): Masters, Borchetta, & Logan
The announcement comes as Borchetta Entertainment Group rapidly expands its management division to include CMA and Grammy-winning artists Carly Pearce, The Band Perry, and a roster of developing artists — giving KMM Sports clients access to an entertainment ecosystem that spans music, media, content creation, and brand partnerships.
“For twenty years, I’ve built KMM on a simple belief: represent the whole person, not just the player,” said Masters. “We’ve done that with heart, with hustle, and with relationships that last longer than any contract. This partnership doesn’t change who we are — it amplifies what we can do. Our athletes now walk into any room with the credibility and infrastructure of an organization that has built some of the biggest names in entertainment. We’re ready to go up against anybody.”
Borchetta said, “I built Big Machine Records from nothing — 13 people, three artists, and a belief that the independents could outwork the majors. We proved that. The same playbook applies here. Kelli has something that no mega-agency can replicate: twenty years of trust, built one athlete at a time. What Erik and I bring is scale — the brand-building infrastructure, the media relationships, and the business management capabilities that turn a great agent into an industry-defining platform. When the world sees the full picture of what we’re building, they’re going to understand why every athlete should be paying attention.”
Logan added, “Our job is to build the infrastructure around the agency so athletes get the same caliber of brand management, financial guidance, and career strategy that the biggest names in entertainment and music have relied on for decades. This is about giving the athletes a partner for every chapter of their life — not just the seasons they play.”
