Kreidich Named Pres. Of ADA Worldwide
• Warner Music Group (WMG) announced that Cat Kreidich has been promoted to President of ADA Worldwide, WMG’s independent label and artist services arm, which includes ADA, the Asylum label, and Level — WMG’s platform for unsigned artists. Kreidich, who joined ADA as EVP at the end of 2020, will be based at the company’s New York HQ and report directly to Max Lousada, CEO, Warner Recorded Music. She succeeds Eliah Seton, who, after over a decade with WMG, has taken a new role outside the company.
Lousada commented, “At Warner, we’re strengthening how we serve original artists and entrepreneurs at every stage of career development. As part of that mission, ADA is a beacon of expertise and support for independent artists and independent labels around the world. In the short time since Cat’s return to ADA, she’s already inspired everyone with her passion and creativity, her deep devotion to the indie community, and her wide-ranging global expertise. She’s the ideal choice to lead ADA into the future.”
Kreidich noted, “Championing the indie community is in my blood; it’s what has guided my career over the last two decades, and I’m honored to shape the future of this space with a powerhouse like ADA. Building on the great foundation and world-class teams that Eliah has put in place, I’m focused on leaning into our insights to find new and disruptive ways to magnify the visions of music-makers and creators across the globe. I want to thank Max for this great opportunity.”
Commenting on Seton’s contributions, Lousada continued, “I’d also like to say a massive thanks to Eliah for his commitment to the evolution of ADA into the world leader that it is today. Throughout his time at WMG, he’s helped guide the company through many transformational moments. He’s done an amazing job and he leaves with our deepest gratitude and support.” Seton remarked, “Cat’s an absolute superstar. I’m so happy to welcome her into this critical role for WMG’s future, and I’ll be cheering her on as she takes the company to even greater heights. It’s a bittersweet moment as I leave my Warner family, full of gratitude and pride in all that we’ve accomplished together, but I look forward to what’s ahead and sharing my next chapter with everyone very soon. I want to thank Len, Steve, and Max for the extraordinary opportunities they have afforded me.”
Prior to joining ADA Worldwide last last year, Kreidich served as SVP, Commerce for Sony Music Entertainment’s global catalog. Prior to that, she spent nearly eight years at The Orchard as SVP of Account Management, Advertising, & Data Analysis. Earlier in her career Kreidich worked at Ultra Records, Caroline Distribution, Virgin Records, and Motown Records.
