LiveXLive Adds Music Publishing Division
• LiveXLive Media, the owner of PodcastOne, Slacker Radio and React Presents, announced the formation of a new division, LiveXLive Music Publishing, which will be headed by music industry veteran David Schulhof as President. LiveXLive Music Publishing will be added to LiveXLive’s Artist Ambassador Program providing revenue sharing to artists for all activations within the company’s business construct. LiveXLive will also be distributing music and collecting publishing royalties from multiple demand side platform (DSP) destinations, such as Amazon Music, Pandora, SoundCloud, Spotify, Tidal, Tencent, TikTok, United Media Agency and more.
Schulhof joined LiveXLive last year as Chief Development Officer. He was previously Co-Founder & CEO of Evergreen Copyright Acquisitions. Before that he was VP of Motion Picture Music, Music Publishing and Soundtracks at Miramax and Dimension Films. Schulhof also served as President of IM Global Music and notably produced the award-winning Clive Davis Netflix documentary, The Soundtrack of Our Lives.
“LiveXLive Music Publishing is a natural extension of our brand and our artists first company ethos,” said Robert Ellin, CEO & Chairman of LiveXLive. “Our platform is perfectly designed to maximize and monetize music publishing assets and generate incremental synch and performance revenue for writers, artists, and producers. As we launch linear channels, build original programming and continue to livestream music content around the world, this is a win for global songwriters. David is a perfect fit for our vision for growth.”
Schulhof said, “I’m thrilled about this new and extraordinary chapter in my career. We are well positioned and capitalized to be strategic in acquiring music publishing assets, sign writers and producers, all supporting our artists first philosophy, a tentpole of the LiveXLive flywheel. The ability to build a new publishing entity within the context of a company that is so focused on the successes of artists in all facets of the music industry is a challenge I’m ready to conquer. I’m confident my 20+ years in publishing and venture capital will support the growth of LiveXLive and the new publishing division will bring us closer to artists, producers and the songwriting community allowing full service deals to be done within the music industry.”