Marisa’s Move From Radio To Records
• We are sending our best wishes to talented industry pro Marisa Di Frisco, who making the career transition from iHeartMedia over to Caroline as National Director of Alternative/Rock Promotion. Di Frisco spent the past six years under the leadership of iHeartMedia Chief Programming Officer Tom Poleman, and most recently served as Alternative Rock Artist Relations Manager for the company’s National Programming Group.
In her new position, Di Frisco will be based in New York and report to SVP of Promotion, Marni Halpern, who said, “Marisa’s passion and knowledge about both radio and Alternative music will be invaluable within our already dominating promotion team. As Caroline continues to evolve breaking artists at all formats, we still embody the foundation of developing young rock and alternative artists. Now with Marisa’s infectious energy, and her determination to break new artists, Caroline will be an even bigger force.”
Jacqueline Saturn, General Manager of Caroline/Harvest Records remarked, “I have been impressed with Marisa’s passion for music and live shows for quite some time. I have actively followed her Instagram to see what she was into and dreamed of hiring her for a long time. She is exactly the type of person that fits in with the Caroline esthetic and will bring commitment, passion and dedication to our partners and artists! I’m so proud and excited to welcome her to the family.”
Di Frisco said, “I’ve always had a passion for Alternative Rock music and artist development, and throughout my career, it’s been gratifying to see the format’s growth. I’m thrilled to take what I’ve learned during my 10 years in radio and pair it with an incredible promotions team led by Jacqueline and Marni, two of the most talented and respected leaders in the industry. Joining the Caroline family is a dream come true.” Earlier in her career Di Frisco was Music Promotions Assistant at Z100/New York and also worked at USADATA and the CESD Talent Agency.
