Motown Names Lowery EVP/Media Strategy
• Motown Records welcomes Courtney Lowery as Executive Vice President of Media Strategy and Lifestyle. In this new role, Lowery will oversee media strategy and execution for Motown and its diverse roster of artists, while also playing an integral role in a wide range of the label’s cultural and lifestyle initiatives.
In 2020, Lowery launched his own publicity firm, engineering campaigns for clients like DJ Khaled, Swizz Beatz, The Isley Brothers, and the VERZUZ competition. He previously spent eight years at Epic Records, and has also held publicity positions at eOne Entertainment, W & W Public Relations, and the United States Olympics.
Lowery is based in Los Angeles and will report to Motown Chairwoman & CEO, Ethiopia Habtemariam, who remarked, “Courtney has not only distinguished himself as an effective media strategist but has become an integral part of culture through his work with some of today’s biggest artists and platforms. I’m excited to welcome Courtney to our senior leadership team as we continue to redefine and reshape what Motown Records is today.”
Lowery commented, “Motown is one of the most iconic record labels in music history. Under Ethiopia’s leadership, Motown once again has become one of the most culturally important music companies in the world and continues to elevate music and artistry. I look forward to working with Ethiopia, the dynamic executive team, the artists, and creatives within the Motown family. I’m humbled and excited to contribute to what she and the team have built and play a part in breaking the next generation of global superstars.” [Photo credit: Karl Ferguson Jr.]
