Paramount-iHeart-Elton John Lovefest
• Paramount Pictures is partnering with iHeartMedia today to build instant awareness across the U.S. about Friday’s release of the highly anticipated film Rocketman, with an hour-long on-air radio special with the legendary Elton John today at 5pm ET/PT. The exclusive on-air special will feature Elton as he shares some amazing stories and personally introduces his favorite hits of all time, including “Your Song,” “Bennie and the Jets,” “Tiny Dancer” and, of course, “Rocket Man.” This exclusive special will be carried across more than 120 iHeartRadio AC, Hot AC, Classic Rock and Oldies stations nationwide and digitally as this nationwide radio campaign builds anticipation to tomorrow’s release of Rocketmanwith an official countdown across its stations.
In addition, leading up to the radio special, snippets from the special will be featured in the iHeartRadio podcast: Icons: Real Talk With The Greatest Minds In Music and Culture, hosted by Disgraceland‘s Jake Brennan.
