Parker Joins Big Machine
• Erin Parker has been hired by Big Machine Label Group as Vice President of Strategic Partnerships. Formally of Red Light Management’s Brand Partnership arm, New Era, Parker brings a deep knowledge of creating and executing integrated marketing campaigns to the label’s brand and award-winning roster. “We are thrilled to have Erin join the team here at Big Machine,” said Mike Rittberg, Chief Marketing Officer. “Her experience and determination in this space will be a valuable asset to our artists.”
During her tenure at Red Light, Parker headed endorsement deals, sponsorships, content creation and licensing for artists including Luke Bryan, Dierks Bentley, Kip Moore and Jon Pardi. She was also immersed in special events, consumer promotions and social media campaigns. An Ohio native, Parker began her career with Billboard‘s conference and events team in New York. She relocated to Nashville in 2008 and went to work for MAC Presents closing brand partnership deals with John Mayer, Foo Fighters, Tim McGraw and Lady Antebellum.
“Music is the most impactful way for brands to tell their story,” said Parker. “I am eager to partner my experience with Scott Borchetta‘s innovative vision for the Big Machine Label Group and amazing artists.” Parker can now be reached at 615-345-4522 or Erin.Parker@bmlg.net. [Photo Credit: Robbie Hall]
