Play MPE Launches In Canada
• New Music Friday just got that much cooler now that Play MPE has officially launched in Canada. Play MPE’s January 24th Canadian launch coincides with the start of Universal Music Canada servicing all new release content through Play MPE. Vancouver-based Play MPE has long provided music distribution solutions to its community of tastemakers in the U.S., Australia, Europe, Southern Africa, and other large markets, and the company is now bringing its digital solutions to the wider Canadian music market along with a new suite of content discovery apps.
Here now to tell us more is Fred Vandenberg (left), CEO of Play MPE, who said, “Play MPE is expanding into markets where the music industry can be better served by the industry’s best and most widely used international platform. We’re now focusing on helping more Canadian labels reach Canadian tastemakers.”
Along with its digital promotion tools, Play MPE is also bringing a new suite of player applications to streamline how music professionals access local and global promotional content. Vandenberg added, “In Canada, tastemakers need to be able to discover Canadian-certified content easily. Our player and mobile apps enable these users to access the content they need, whenever and wherever they need it. Now Canadian users can benefit from an easy to use, professional platform delivering high-quality sound developed and tested in a global market.”
Play MPE Director of Product Management, Faina Shpund remarked, “The ways in which the music industry distributes and receives its content has had to evolve with the rise of new technologies. We’re simply developing and offering the tools to provide greater efficiency to everyone’s workflows.” For more information please visit plaympe.com.
