Polyvinyl + Double Double Whammy
• Independent labels Polyvinyl Record Co. and Double Double Whammy have announced an exclusive partnership, with Polyvinyl providing distribution, accounting, web store fulfillment, and other shared services. Through this partnership, Double Double Whammy will continue to operate autonomously.
Brooklyn-based Double Double Whammy was founded in 2011 by Mike Caridi and Dave Benton, featuring artists including Frankie Cosmos, Florist, and Ó — quickly growing a catalog of now more than 45 releases. In 2016, Benton amicably left the label to pursue his artistry. “Polyvinyl is a label that released key records that shaped my interest in indie rock throughout my most formative years of high school and college,” said Caridi. “Their history and ethos as a label so closely aligns with that of Double Double Whammy’s and they’ve shown such support and excitement in what DDW has done over the past several years; I couldn’t be more excited or think of a label I’d rather be working with.”
Polyvinyl Record Co. is based in Champaign, IL, with offices in New York City and the San Francisco Bay Area. Founded in 1996, Polyvinyl has released notable records by Alvvays, American Football, Beach Slang, Deerhoof, Japandroids, Jay Som, Jeff Rosenstock, of Montreal, Palehound, White Reaper, Xiu Xiu and others. “Over the past few years, several of us at Polyvinyl have been fans of Double Double Whammy,” said Polyvinyl co-founder, Matt Lunsford. “Last year when we met Mike and started discussing a partnership, the connection was immediate — DDW has a strong independent sprint and a passion for working together with artists they believe in. I’m thrilled to have the opportunity to help Double Double Whammy grow.”
Both labels will officially celebrate their new partnership on Thursday, March 15 in Austin with a joint SXSW showcase that will feature DDW artists Lomelda, Hatchie, and Hovvdy, along with polyvinyl artists Anna Burch, Post Animal, White Reaper, and more.
