Promotion Party @ Sony Music Nashville
Marconette and Valiyi will continue to execute progressive digital marketing initiatives for Sony Music Nashville and report directly to Ed Rivadavia, VP of Digital Strategy, who said, “I couldn’t be more proud of Jess and Jaime’s commitment to employing the full range of digital strategy and marketing activities — from social media, CRM, D2C, digital advertising, web and content development, and identifying new technologies — to maximize consumption-focused results.”
Prior to joining Sony Music Nashville in December 2017, Valiyi had served as the Digital & eCommerce Manager in the Marketing Department at Big Machine Label Group for three years. She previously worked in the Promotions & Marketing department at Emmis Communications. “I’m so incredibly proud of this team and our artists we are lucky to represent,” Valiyi said. “I’m grateful to Randy, Ken, and Ed, for their support and leadership. Looking forward to continuing to explore strategic ways to help our artists during this dynamic time in the digital space.” Marconette can be reached at jaime.marconette@sonymusic.com and Valiyi can be contacted at jessica.valiyi@sonymusic.com.