Promotion Party @ Sony Music Nashville

• Sony Music Nashville announced that Jaime Marconette and Jessica Valiyi have each been promoted to Director, Digital Strategy. Both were previously Associate Directors of Digital Strategy for the label group.

Marconette and Valiyi will continue to execute progressive digital marketing initiatives for Sony Music Nashville and report directly to Ed Rivadavia, VP of Digital Strategy, who said, “I couldn’t be more proud of Jess and Jaime’s commitment to employing the full range of digital strategy and marketing activities — from social media, CRM, D2C, digital advertising, web and content development, and identifying new technologies — to maximize consumption-focused results.”

Marconette became a member of the Digital Strategy team at Sony Music Nashville in 2014. Before that, he worked for AristoMedia in Nashville and Stanford University’s Department of Music. Marconette said, “Thank you to Randy Goodman, Ken Roboldand Ed Rivadavia for their guidance and leadership at Sony Music Nashville. Working with the talented and innovative team at SMN on behalf of our amazing artist roster offers daily rewards and I look forward to what’s ahead.”

Prior to joining Sony Music Nashville in December 2017, Valiyi had served as the Digital & eCommerce Manager in the Marketing Department at Big Machine Label Group for three years. She previously worked in the Promotions & Marketing department at Emmis Communications. “I’m so incredibly proud of this team and our artists we are lucky to represent,” Valiyi said. “I’m grateful to Randy, Ken, and Ed, for their support and leadership. Looking forward to continuing to explore strategic ways to help our artists during this dynamic time in the digital space.” Marconette can be reached at jaime.marconette@sonymusic.com and Valiyi can be contacted at jessica.valiyi@sonymusic.com.