PoP! Goes Hawaii
• Last Friday afternoon iHeartMedia Honolulu surprised and delighted the market with the launch of PoP! 99.1, the best PoP! on the planet, pumping out on KUCD-HD2 & K256AS. PoP! 99.1 will broadcast a very unique new Asian Pop (A-Pop) format including songs from artists like BTS, Blackpink, Monsta X, Tomorrow X Together, Twice and many more, with only one commercial break per hour. The on-air lineup will be released at a later date.
“PoP! 99.1 is going to fulfill a wide-open format puka (hole) in Honolulu,” said Jamie Hyatt, SVP of Programming for iHeartMedia Honolulu and PD of PoP! 99.1. “We’ve seen the popularity of A-Pop hit new highs all around the world, across the U.S. and right here in Hawaii. For several years now, radio listeners on Oahu have asked for a station that plays this genre of music and we couldn’t be more excited to finally give it to them.”
Honolulu Market President Chuck Cotton remarked, “We love when people get excited about a radio station. We are looking forward to introducing this new station and genre to everyone in Honolulu — the feedback we have been getting from testing has been through the roof.” Fans of the frequency’s former station, Classic Hip Hop 99.1 Jamz, fear not — the station has moved down the dial to 93.9 and is still available on KUBT-HD2.
