Provident Promotions For Hardin & Hughes

• Provident Entertainment announced the promotions of Josie Hardin to Director of Digital Strategy, and Reagan Hughes to Director of Marketing.

Hardin (left) joined Provident Entertainment in 2024 as Assoc. Director of Digital Marketing, overseeing digital strategy and audience development for artists including Brandon Lake, Zach Williams, Leanna Crawfordand more. Hardin previously served as Digital Marketing Manager at Big Machine Label Group for three and a half years, and she began her career at WME.

“Since joining Provident, Josie has made a tremendous impact on our team and the artists she serves,” said Todd Stepp, SVP, Provident Entertainment. “She has a great instinct for digital strategy and audience engagement, and she approaches every opportunity with creativity, excellence, and a desire to keep learning. What stands out most is her ability to turn ideas into results while building strong relationships along the way. This promotion is well earned, and I’m excited to see her continue to grow and lead in this new role.”

Hughes (right) joined Provident in February 2024 as Assoc. Director of Digital Marketing. She began her professional career at Capitol CMG supporting label priorities at DSPs including Spotify and Apple Music. In 2021, she moved into a Digital Marketing Manager role. In her new role, Hughes’ roster will include Seph Schlueter, KB, bodie, Aaron Cole, Charles Weems, Michael Gabriel Monroe, Molly Kate Kestner and The Band JAREN.

Stepp added, “Reagan brings a unique combination of strategic thinking, marketing expertise, and genuine passion for both our artists and industry. She has played a vital role in helping expand the reach of our roster and consistently looks for new ways to connect music with audiences. Her leadership, work ethic, and commitment to serving both our artists and our team have made a significant difference, and I couldn’t be more excited to see her step into this new role.”