S-Curve Relaunches With Disney, Inks Grammer
• S-Curve Records has relaunched in a new worldwide venture with Disney Music Group, it was announced today by S-Curve Founder & CEO Steve Greenberg (right) and Disney Music Group (DMG) President Ken Bunt (left). The guys also announced longtime S-Curve multi-platinum recording artist Andy Grammer (pictured, below) as the label’s first signing, with more artists TBA. S-Curve’s previous catalog remains with BMG, which purchased S-Curve’s music assets in 2015.
This isn’t exactly a first date for S-Curve and Disney Music Group — the companies have been working together for several years, with DMG’s Promotion team working several S-Curve Records artists at pop radio, beginning with Grammar’s 2015 multi-platinum hit, “Honey, I’m Good.” Grammer is set to release his first single, “Lease On Life,” on June 28 under an exclusive license from Grammer and longtime manager Ben Singer (Giant Soul Records) by S-Curve and Hollywood Records.
Greenberg said, “We’re absolutely thrilled to launch this new chapter of the S-Curve story in partnership with the Disney Music Group. We’ve had nine platinum hits working with their pop promotion staff over the past six years, and I think our new, deeper partnership with DMG is going to lead to very exciting things. Nothing could be more perfect than starting things off with new music from Andy Grammer, who has had more hits for S-Curve than any artist in the label’s 21-year history. Andy’s a truly inspiring artist and I’m certain the best is yet to come for him.”
Bunt added, “Steve’s musical acumen and attention to detail are truly remarkable, and we are thrilled to be partnering with him and his S-Curve label, as well as officially welcoming Andy Grammer to the DMG family. We have been working with Andy for many years now, supporting his incredible music at radio, and we are honored to be able to extend that relationship across the rest of the company.”
Grammer remarked, “To have partners like Disney and S-Curve team up with my manager, Ben Singer, and I at our label, Giant Soul really excites me. As an artist it’s rare to have partners truly dedicated to fostering creativity and sharing it on a global level.” Singer said, “We’ve had so many wins through the years with Steve Greenberg and Ken Bunt that we knew this was the best home for the forthcoming body of work. Andy always seems to over-deliver in the categories of heart and pop magic and this next record is no different.”