Sarno Named Creative Dir., SMACKSongs

• SMACKSongs has promoted Sam Sarno to Creative Director, effective immediately. Sarno, who most recently served as a Creative Manager, joined SMACKSong’s publishing team in 2019 and has worked extensively with hit songwriters Pete Good and Marc Beeson, as well as with producer/writer Lalo Guzman, singer/songwriter Josh Dorr, and up and coming singer/songwriter Johnny Clawson. In her new role, Sarno will continue that work, as well as be responsible for signing and developing new talent and generating opportunities for SMACK’s current roster of over 20 writers.

“Sam has proven herself to be one of the best young publishers in town over the last few years,” says SMACK VP of Publishing, Lee Krabel. “Her passion for her writers and for SMACK is second to none. Sam has earned every bit of this promotion and we can’t wait to see what else she can accomplish.”

Sarno remarked, “The culture that SMACK has cultivated is very special and our incredible roster of writers makes each day fulfilling. Working alongside Lee, [Chief Creative Officer] Robin [Palmer] and the rest of the team has taught me so much about how to be the best advocate for my writers I can be. I’m beyond grateful to get to come to work each day and excited to see what we can accomplish from here.” Sarno can be congratulated at sam@smacksongs.com. [Photo credit: Ford Fairchild]