Schumer Upped To SVP At Columbia

• Columbia Records has promoted Jay Schumer to Senior Vice President of Marketing. He will continued to be based in New York, heading up Columbia’s East Coast Marketing operations. Schumer has served as Columbia VP of Marketing since 2013.

The announcement was just made by Jenifer Mallory, General Manager of Columbia Records, to whom Schumer reports. “Jay is an incredibly creative marketing executive with a very intuitive understanding of the business,” said Mallory. “His deep knowledge and passion for music as well as his years of experience make him a powerful marketing force at Columbia. I’m certain he will thrive in his new role continuing to drive strategy and lead the wider team to develop cutting edge campaigns for our artists.”

Schumer started as an assistant on the Columbia Sales team and quickly moved up within the department. He went on to run Columbia’s first-ever Street Marketing department, expanding the organization to 50 reps across the U.S. who worked both Columbia and Epic artists. Earlier in his career Schumer spent two years at the RIAA and also worked as a Maverick Records field marketing rep in Washington, DC.

Schumer remarked, “I’m very grateful to Jenifer Mallory and Ron Perry for this opportunity. I’ve been able to grow from the ground up at Columbia while working with an incredible array of artists alongside the most inspiring team in the business. I look forward to building breakthrough marketing initiatives that directly impact music fans and continue to achieve new heights for our artists.”