Scooter Braun Sole CEO Of HYBE America
• Scooter Braun has become the sole CEO of HYBE America, Variety has confirmed. He had previously shared the co-CEO title with Lenzo Yoon, a veteran of Big Hit (HYBE’s former corporate name) who joined the South Korean company — home to K-pop sensations BTS — in 2010 as head of strategic planning.
Braun’s Ithaca Holdings merged with HYBE in April 2021 giving the company a 100% stake in Ithaca and its properties, which includes SB Projects and management clients Justin Bieber, Ariana Grande and Demi Lovato, among others, as well as Big Machine Label Group. With the merger, Braun joined the board of HYBE and retained the CEO title for its American business. Bang Si-Hyuk, who founded Big Hit in 2005, stepped down from the CEO post in July 2021 and remains Chairman. [Photo: Bradford Rogne Photography]
